Measure your customer journey

Metrics then action. A better way to go about marketing.

JPA and Partners is a group of free range marketers in the Twin Cities area. We run off leash from the traditional agency model. Why? Because when you're a hammer everything looks like a nail. The industry has become obsessed with sales of the inventory they have, with less and less thought as to whether it solves the clients big issues. We're obsessed with solving your growth problems. And we use cold hard metrics to get there. 

Here's the kicker- more often than our clients have most of the tools in their hands. They just need help, and a system, to pull it all together.

How has your customer journey changed?

The tectonic plate shift from gut feeling and unmeasured spend to a full on digital/mobile/social/e-commerce world is upon is. We doubt the tide will recede. 

We've created a new sales funnel platform called Unified Funnel Metrics. UFM is a new sales and marketing platform based on a cadence of metrics, purposeful sales and marketing activity and accountability for all team members, beginning with us. 

On any given day there are 15 different marketing practitioners in our circle. All on call to help you where you're light on resources. 

The thinking stuff.

  • Marketing metrics
  • Sales funnel strategy
  • Customer segmentation
  • Business analysis
  • Message focus
  • Monthly marketing optimization 

The doing stuff.

  • Email marketing
  • Website/SEO
  • E Commerce
  • Social media
  • B2B Media
  • Design/Creative

Find out more