John Arms contribution to CourseBreaks and Textbook Media.
John was originally engaged as our Fractional CMO. John has since added key Business Advisory elements to our business, having seen a few spots in the biz that needed support and jumped in to help.
- Howard Quinlan, CourseBreaks
1. Marketing. Created and executed Marketing Program that didn’t exist before.
- Marketing dashboard
- Branding
- Digital Marketing
- Social media marketing
- Paid media
- PR
- Positioning
- Value prop
- Competitive field
- Industry/market analysis
- Targeting
- Website build
- Content creation
- Tech stack: Canva, LinkedIn, Monday.com, Hootsuite
2. Sales. Created and executed sales program that didn’t exist before.
- Sales Pipeline
- CRM
- Sales process
- Sales dashboard
Tech stack: Hubspot, UFM
3. Operations. Fine tuned leadership operations
- Brought in operations disciplines we needed to grow and scale
- Runs weekly leadership mtg
- Manages leadership dashboard
“Tech” stack: EOS
4. Growth. John brings his business network into our operation to for key growth areas
- Investors
- Corporate sponsors
- Partherships
- Collaborators
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