How John Helps You Grow
Client Howard Quinlan talks about what John brings to the table.
John Arms contribution to CourseBreaks and Textbook Media.
John was originally engaged as our Fractional CMO. John has since added key Business Advisory elements to our business, having seen a few spots in the biz that needed support and jumped in to help.
- Howard Quinlan, CourseBreaks
1. Marketing. Created and executed Marketing Program that didn’t exist before.
- Marketing dashboard
- Branding
- Digital Marketing
- Social media marketing
- Paid media
- PR
- Positioning
- Value prop
- Competitive field
- Industry/market analysis
- Targeting
- Website build
- Content creation
- Tech stack: Canva, LinkedIn, Monday.com, Hootsuite
2. Sales. Created and executed sales program that didn’t exist before.
- Sales Pipeline
- CRM
- Sales process
- Sales dashboard
Tech stack: Hubspot, UFM
3. Operations. Fine tuned leadership operations
- Brought in operations disciplines we needed to grow and scale
- Runs weekly leadership mtg
- Manages leadership dashboard
“Tech” stack: EOS
4. Growth. John brings his business network into our operation to for key growth areas
- Investors
- Corporate sponsors
- Partherships
- Collaborators
