I prevent random acts of marketing.
Have you ever said this? "We need more sales, put up a website." "We need more sales, do more ads." "We need more sales, do a bunch of emails." That's akin to bringing out the hammer when you what you really need is a screwdriver. My job is to advise customers on what tools to use, when, why and to what effect. That's the essence of sales funnel management. And it's what I can do for you.
I turn awareness into interest, and interest into sales.
My approach is quantitative and metrics based. From new customer acquisition to existing customer growth, I operate the knobs and dials of your entire sales funnel to grow your lead flow and sales.
Put a seasoned CMO on the job.
1. Occupy the empty Chief Marketing Officer seat for you.
Businesses hire me when the marketing leader seat is empty and are feeling a lack of sales because of it. One month. Three months. 6 months. All options are open. Role: Jump right in and steer the marketing ship.
2. Audit your marketing and sales funnel.
Businesses hire me to get a metrics based assessment of their market and marketing, followed by a projection and plan on how to market forward.
3. Break marketing momentum.
Sometimes you just need to launch something fresh and new. I provide businesses a fast, creative injection into their marketing and sales.
4. Reduce marketing costs.
Businesses hire me to assess ROI of marketing in place and recommend cost cutting measures. There is are ALWAYS overspend- I root it out.
5. Why hire a fractional pro?
As a consultant my fee is a fraction of a full timer. You don't cover my healthcare, you don't contribute to my 401k and you don't give me an office. Clients hire me when they need solid marketing but can't afford a full timer.
Best in class partners
Stef Tschida. Internal comms.
Dave Meyer. Inbound marketing.
Dave Meyer. Inbound marketing.
Roger Scherping. Operations.
Rick Brimacomb. Growth Advisor.
Roger Scherping. Operations.
