Sales happen as a result of good marketing. What then makes for good marketing? It's simple. Doing a few things very well on a regular cadence. Knowing what those few things are and how to do them is the trick. If you are lost in the ocean of marketing busy work, allow me to toss you a life preserver.
Marketing is really hard to get your arms around. Mostly because it changes underneath you just when you think you have things settled. Me, and people like me, can pop into your business and in get your marketing poop in a group and on it's way to driving sales.
What does marketing inaction do? It kills referrals. It kills sales. It makes current customers uncomfortable. Still, that's no reason to head into marketing willy nilly. You have to get your marketing poop in a group. That's what I do.
1. I occupy the empty Chief Marketing Officer seat for you.
Businesses hire me when the marketing leader seat is empty and are feeling a lack of sales because of it. One month. Three months. 6 months. All options are open. Role: Jump right in and steer the marketing ship.
2. Drive your strategy in the right direction.
You have a plan. Shareholders know it. Leadership knows it. Investors know it. Do your prospects know it? The thing about marketing, when done right, is it's a mirror to your intentions on the inside of your business. It's a strategic journey, where everyone wants to hop on for the ride.
3. Get your team in order.
A marketing team only works well on top of a marketing plan and process. I bring both to your business so you can build your team out as needed, and elevate people inside to do their best work. Businesses hire me to get a metrics based assessment of their market and marketing, followed by a projection and plan on how to market forward.
4. Awesome campaigns matter.
Random marketing efforts will drain your people and your budget. Great campaigns do the opposite. They inject energy and motion inside and out. Awesome campaigns are totally do-able with the right planning. This is where I diverge from a lot of CMOs. 20 years as a creative director has armed me with the ability to drive great campaigns, fast.
5. Reduce marketing costs.
Businesses hire me to assess ROI of marketing in place and recommend cost cutting measures. There is are ALWAYS overspend- I root it out.
6. Why hire a fractional pro?
As a consultant my fee is a fraction of a full timer. You don't cover my healthcare, you don't contribute to my 401k and you don't give me an office. Clients hire me when they need solid marketing but can't afford a full timer.
7. Save tons on your talent costs.
Put a seasoned CMO in the empty CMO seat. A contract with me is typically 80% less than a full time employee!
"We brought John in to help us paint a bigger picture of our market potential. His outside-in view in priceless. Working with John is allowing us to understand and pursue a much broader growth and opportunity set that we could have seen, or pursued, on our own."
Mike Elness, Eldr
"We brought John in to get our marketing house in order. Frankly, it was a mess. John made quick work of getting our collective "poop in a group" and then proceeded to operating our marketing and sales funnel like a pro. As a result, we are growing."
Rick Brimacomb, Brimacomb Capital
We brought John in to help us figure out how to market a new idea in an aging category. It is incredibly hard to see the ingredients own the bottle when your inside of it. John helps us understand the larger market opportunity and, best of all, puts our feet on the ground to pursue it. Great team addition!"
Tom Doran, TextBook Media
We began using John to grow sales in at the start of the year. In just two months we began to see sales edge up. More importantly, we can see where sales are getting hung up in our pipeline and are working now to break that section loose. I can’t imagine marketing and sales without John as our Fractional CMO.”
Roger Scherping, Projection Smart
We hired John to grow our membership in person and online. In just two months with John we surpassed our goals. Now we’re in month three and have moved the goalposts because we can!”
Kristie Livingston, Faith Family Minnesota
Fill that pipeline. Use wisdom to do so!
I prevent random acts of marketing.
Have you ever said this? "We need more sales, put up a website." "We need more sales, do more ads." "We need more sales, do a bunch of emails." That's akin to bringing out the hammer when you what you really need is a screwdriver. My job is to advise customers on what tools to use, when, why and to what effect. That's the essence of sales funnel management. And it's what I can do for you.
I turn awareness into interest, and interest into sales.
My approach is quantitative and metrics based. From new customer acquisition to existing customer growth, I operate the knobs and dials of your entire sales funnel to grow your lead flow and sales.
Helping kids find their way is a wonderful thing to do. I serve as an advisor and love every second of it. https://www.academyofholyangels.org
In June I joined the Board of Directors for Black Business Enterprises, a non profit founded by Nancy Korsah that is dedicated to lifting up Black Entrepreneurs across the country. https://blackbusinessenterprises.org