30-day CMO
$3,000.00
Sales funnel set up.
In a 30 day window I organize all of your sales and marketing into one funnel.
- Tabulate all sales and marketing activity in action
- Organize metrics from awareness through sales
- Find and eliminate low performing tactics
- Find high performing tactics and double down
- Uncover new tactics needed to increase lead flow
- Organize budget into one place
Dashboard set up
I set up and manage your weekly sales and marketing dashboard.
- One leadership review per week, 15 minutes, 4 weeks
- One team review per week, 30 minutes, 4 weeks
- One "full squad" review at 4 week checkpoint, 1.5 hour
Order by phone.
Call 612-590-1995. Credit cards accepted.
John fixed our random acts of marketing.
Roger Scherping, ProjectionSmart founder
When it came time to develop a digital marketing program for ProjectionSmart, I didn't know where to begin. The whole topic was foreign to me, so I turned to John Arms, and the experience has been fantastic. John prevented me from commiting random acts of marketing, like blindly buying Adwords or boosting an ad in an attempt to generate sales. If I had done so, I would have had no way of assessing the outcome of that random act. Frankly, I would have been wasting my money.
Instead, John patiently taught me all about "working my funnel." He showed me how to create my Marketing Scorecard to track the results of our activity. Then -- without spending any money yet -- he showed me how to push traffic to the website so that we could monitor and learn from the visitors' behavior. All of this activity is clearly reflected on my Scorecard.
What we've done so far has taught me lots about my target audience and what's important to them, and we're using this knowledge to bring more quality traffic to ProjectionSmart. Now we're studying the mid-funnel to understand how visitors navigate our site, and this is leading us to understand the changes we need to make to increase sales.
It's only once my knowledge of my target audience is solid and the layout of the website is optimized that I will begin spending money on ads, and at that point I will do it with confidence! I'll know our message is clear and that we have a solid process of moving prospects all the way through the funnel to purchase!
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With John's help, I can now see the path to digital marketing success. What was once a black box is now clear and easily understandable. I know where I'm going and how to get there. Thanks, John!
Roger Scherping, Founder
ProjectionSmart
I prevent random acts of marketing.
Have you ever said this? "We need more sales, put up a website." "We need more sales, do more ads." "We need more sales, do a bunch of emails." That's akin to bringing out the hammer when you what you really need is a screwdriver. My job is to advise customers on what tools to use, when, why and to what effect. That's the essence of sales funnel management. And it's what I can do for you.
I turn awareness into interest, and interest into sales.
My approach is quantitative and metrics based. From new customer acquisition to existing customer growth, I operate the knobs and dials of your entire sales funnel to grow your lead flow and sales.
Put a seasoned CMO on the job.
1. Occupy the empty Chief Marketing Officer seat for you.
Businesses hire me when the marketing leader seat is empty and are feeling a lack of sales because of it. One month. Three months. 6 months. All options are open. Role: Jump right in and steer the marketing ship.
2. Audit your marketing and sales funnel.
Businesses hire me to get a metrics based assessment of their market and marketing, followed by a projection and plan on how to market forward.
3. Break marketing momentum.
Sometimes you just need to launch something fresh and new. I provide businesses a fast, creative injection into their marketing and sales.
4. Reduce marketing costs.
Businesses hire me to assess ROI of marketing in place and recommend cost cutting measures. There is are ALWAYS overspend- I root it out.
5. Why hire a fractional pro?
As a consultant my fee is a fraction of a full timer. You don't cover my healthcare, you don't contribute to my 401k and you don't give me an office. Clients hire me when they need solid marketing but can't afford a full timer.
Best in class partners
Stef Tschida. Internal comms.
Dave Meyer. Inbound marketing.
Dave Meyer. Inbound marketing.
Roger Scherping. Operations.
Rick Brimacomb. Growth Advisor.
Roger Scherping. Operations.
