Why isn't your marketing working?
You’re doing all the things—email, social, content—but the leads just… stopped.
The funnel dried up, and now you're stuck.
Here’s what I’ve seen over and over:
- Great product.
- Big ambition.
- Broken marketing.
That’s where I come in as your marketing expert.
I help founder-led companies turn scattered, stalled efforts into a strategic, working marketing system. One that delivers.
Success starts with a plan.
Success doesn’t happen by accident.
It’s the result of a clear, intentional strategy—and a plan you can follow.
Without it? You’re left guessing.
You waste time, you waste budget, and you still feel like marketing isn’t “doing its job.”
Still, a marketing firm is too expensive.
That's where a Fractional Marketing Leader like me comes in.
Leave marketing leadership to me.
Good marketing isn’t something you can fake.
It’s not a side hustle. It’s not a junior role.
And it’s definitely not something to DIY while trying to run the rest of your company.
Unless you’ve been living and breathing it for the past three decades…
you’re guessing.
I’ve spent my entire career in the marketing trenches—leading strategy, building systems, fixing broken funnels, and driving real growth for businesses like yours.
Let a marketing expert take that off your plate—so you can get back to running your business.
Trusted by founder led companies nationwide.
30 years of experience in strategy, storytelling, and growth, based in Minneapolis and reaching worldwide. I consistently move the needle for companies seeking growth, but struggling to get there.
What you'll get when we work together.
- A clear, focused marketing strategy and plan
- A lead funnel built to convert, not just exist
- A Fractional Marketing Leader who leads and stays—not just advises and exits
- A structured marketing program that drives results
happy customers have this to say...
Mike Elness, ELDR.
John Christensen, FISH!
John Christensen, FISH!
As a growing tech company, there’s no way we could handle marketing on our own. It was overwhelming—until John stepped in. John is the marketing expert we need to take marketing off our backs and made it work. Over three years we grew an average 29% YOY with John as our FCMO.
John Christensen, FISH!
John Christensen, FISH!
John Christensen, FISH!
Marketing is just too much for a mid-market business like us to handle on our own. But hiring an agency? Too expensive. As our Fractional Marketing Leader, John fits like a glove—strategic, hands-on, affordable, always pushing us forward.
Keith Lauver, Ella Ai
Keith Lauver, Ella Ai
Keith Lauver, Ella Ai
John Arms is the best “ninja” I’ve ever seen at taking complex ideas and slicing them down to snack size. He cuts through the clutter, delivers substance over fluff, and brings clarity to chaos every time. When you want signal, not noise, John’s the antenna you need.
That's me, your CMO.
Keith Lauver, Ella Ai
Keith Lauver, Ella Ai
Fractional CMO. 30 Years of Strategy, Story, and Results. I become your affordable, fractional marketing leader to carry the weight of your marketing so you can lead your business. No more guessing. No more scattered efforts. Just smart, steady growth.