Bootstrapper is your bridge between DIY marketing on your own, which has severe limitations, and investing in a massive CRM solution, which most Small Businesses aren’t ready for.
Finally, a simple sales & marketing system designed for startups and small businesses. You get the two things all SMBs need, a reliable system and a coach to help you run it.
Who is this for?
Start-ups and small businesses in the DIY and bootstrap stage who need a simple, accountable sales and marketing solution. The tools, metrics, sales cycle and mindset are different when you are a small business. The answer for the bootstrap stage isn’t a skinny version of Salesforce, Pipedrive or Hubspot. It’s a solution designed for the stage you are in: Affordable, accountable and actionable.
Bootstrapper is a systematic approach to sales and marketing (versus doing it in fits and starts.) Bootstrapper is an “accountability” mechanism that keeps you on track (Versus throwing spaghetti at the wall to see what sticks.)
Part One: Bootstrapper coaching.
We coach you on how to plan, execute and measure your sales and marketing at the bootstrap stage. Bootstrapper meets you where you are. Simple. Understandable. Measurable.
Part Two: Bootstrapper tool kit.
The Bootstrapper Pipeline. Xcel worksheet, customized to your business.
The Bootstrapper Sales Funnel. PPT Worksheet customized to your business.
Part Three: Bootstrapper cadence.
Sales only happen when you work your pipeline weekly. For the first month the Bootstrapper cadence is a weekly meeting on your pipeline where we act on sales opportunities and patch any leaks in the pipeline. For month two and beyond we move to every two weeks, having hit our stride.
Snack sized marketing and sales.
I offer pipeline workshops for you and your team. Each workshop is 1.5 hours via zoom, where we address the metrics, traction, hits and misses in your current pipeline. Each workshop completes with a simple one page after action report on the health of your pipeline at each stage. $500 per workshop.
Order by phone.
Call 612-590-1995. Credit cards accepted.
We hired John and are using his pipeline product (Boostrapper) to grow our membership in person and online. In just two months of Bootstrapper we surpassed our goals. Now we’re in month three and have moved the goalposts because we can!”
Kristie Livingston, Faith Family Minnesota
We began using Boostrapper to grow sales in at the start of the year. In just two months of using Bootstrapper we began to see sales edge up. More importantly, we can see where sales are getting hung up in our pipeline and are working now to break that section loose. I can’t imagine marketing and sales without Bootstrapper.”
Roger Scherping, Projection Smart
I’d highly recommend John Arms and his pipeline tool Bootstrapper. I introduced John to a business owner that I had been working with and who, like many others, was suffering from “random acts of marketing.” Too many contractors. Too many activities. Too little results.
With Bootstrapper, and a deep working knowledge of LinkedIn, Facebook, different CRMs and website performance reporting John was able to smoke out the issues, clearly explain them to the owner and team and recommend solid solutions.
He then rolled up his shirtsleeves and week by week set the business on a path to plan, execute and track its marketing activities. Exactly what the business owner needed. With newfound marketing clarity the wheels are in motion to consistently put gas in the operations engine for this business.
Mark Francis, Integrator Services
I prevent random acts of marketing.
Have you ever said this? "We need more sales, put up a website." "We need more sales, do more ads." "We need more sales, do a bunch of emails." That's akin to bringing out the hammer when you what you really need is a screwdriver. My job is to advise customers on what tools to use, when, why and to what effect. That's the essence of sales funnel management. And it's what I can do for you.
I turn awareness into interest, and interest into sales.
My approach is quantitative and metrics based. From new customer acquisition to existing customer growth, I operate the knobs and dials of your entire sales funnel to grow your lead flow and sales.
1. Occupy the empty Chief Marketing Officer seat for you.
Businesses hire me when the marketing leader seat is empty and are feeling a lack of sales because of it. One month. Three months. 6 months. All options are open. Role: Jump right in and steer the marketing ship.
2. Audit your marketing and sales funnel.
Businesses hire me to get a metrics based assessment of their market and marketing, followed by a projection and plan on how to market forward.
3. Break marketing momentum.
Sometimes you just need to launch something fresh and new. I provide businesses a fast, creative injection into their marketing and sales.
4. Reduce marketing costs.
Businesses hire me to assess ROI of marketing in place and recommend cost cutting measures. There is are ALWAYS overspend- I root it out.
5. Why hire a fractional pro?
As a consultant my fee is a fraction of a full timer. You don't cover my healthcare, you don't contribute to my 401k and you don't give me an office. Clients hire me when they need solid marketing but can't afford a full timer.
6. Save tons on your talent costs.
Put a seasoned CMO in the empty CMO seat for just $5,000/mo. That's 80% less than a full time employee!
We enrich the lives of inner city kids through baseball. Check us out at https://jp4foundation.org
Helping kids find their way is a wonderful thing to do. I serve as an advisor and love every second of it. https://www.academyofholyangels.org
The great outdoors is kind of my thing. Im helping Modern Carnivore with their mission of getting more people into the great outdoors. https://www.modcarn.com
The Minority Business Growth Alliance was established following the 2020 civil unrest in the Twin Cities. We are motivated to build bridges across racial boundaries in business. I help. https://www.minoritybusinessgrowth.org