100% performance. Less than half the price.
I come in as your marketing co-pilot and operate your marketing function for you. From new customer acquisition to existing customer growth, I operate the knobs and dials of your entire sales funnel. 28 years of hard earned skills ready to go to work for you. These gray hairs were well earned.
UFM certified means I am operate on the UFM Sales and Marketing Operating System.
I use Unified Funnel Metrics (UFM) as my foundation. UFM is a sales and marketing operating system I co-authored to put discipline, cadence, metrics, creativity and accountability to your sales funnel.
Do you have too much invested in awareness? Are you underserving existing customers? I assess the health or sickness of each lane of your sales funnel, then help you fix the breaks and leverage what's working.
Marketing is famous for fuzzy metrics. I simply won't allow it. Your goal is tangible, so too must be the effort defined to achieve it. In less than 30 days I create a business case budget based on the cold, hard reality of math. Budget isn't just dollars spent, it's in time spent on key activities.
That's the role of marketing. How you achieve this balance is the role of a seasoned marketing leader. As your part time marketing leader, I bring an operating system and support network that replaces failing marketing tactics with accountable marketing solutions.