I prevent random acts of marketing.

Have you ever said this? "We need more sales, put up a website." "We need more sales, do more ads." "We need more sales, do a bunch of emails." That's akin to bringing out the hammer when you what you really need is a screwdriver. My job is to advise customers on what tools to use, when, why and to what effect. That's the essence of sales funnel management. And it's what I can do for you.

I turn awareness into interest, and interest into sales.

My approach is quantitative and metrics based. From new customer acquisition to existing customer growth, I operate the knobs and dials of your entire sales funnel to grow your lead flow and sales.

Words of praise for John Arms, Fractional CMO

"We blew by our goal in month 1."

"The random acts stopped completely!"

We hired John to grow our membership in person and online. In just two months with John we surpassed our goals. Now we’re in month three and have moved the goalposts because we can!”

Kristie Livingston, Faith Family Minnesota

"The random acts stopped completely!"

We began using John to grow sales in at the start of the year. In just two months we began to see sales edge up. More importantly, we can see where sales are getting hung up in our pipeline and are working now to break that section loose. I can’t imagine marketing and sales without John as our Fractional CMO.”

Roger Scherping, Projection Smart

Put a seasoned CMO on the job.

1. Occupy the empty Chief Marketing Officer seat for you.

Businesses hire me when the marketing leader seat is empty and are feeling a lack of sales because of it. One month. Three months. 6 months. All options are open. Role: Jump right in and steer the marketing ship.

2. Audit your marketing and sales funnel.

Businesses hire me to get a metrics based assessment of their market and marketing, followed by a projection and plan on how to market forward.

3. Break marketing momentum.

Sometimes you just need to launch something fresh and new. I provide businesses a fast, creative injection into their marketing and sales.

4. Reduce marketing costs.

Businesses hire me to assess ROI of marketing in place and recommend cost cutting measures. There is are ALWAYS overspend- I root it out.

5. Why hire a fractional pro?

As a consultant my fee is a fraction of a full timer. You don't cover my healthcare, you don't contribute to my 401k and you don't give me an office. Clients hire me when they need solid marketing but can't afford a full timer.

6. Save tons on your talent costs.

Put a seasoned CMO in the empty CMO seat for just $5,000/mo. That's 80% less than a full time employee!

Who I like to help

The JP4 Foundation

Academy of Holy Angels

We enrich the lives of inner city kids through baseball. Check us out at https://jp4foundation.org

Academy of Holy Angels

Helping kids find their way is a wonderful thing to do. I serve as an advisor and love every second of it. https://www.academyofholyangels.org

Modern Carnivore

Minority Business Growth Alliance

The great outdoors is kind of my thing. Im helping Modern Carnivore with their mission of getting more people into the great outdoors. https://www.modcarn.com

Minority Business Growth Alliance

The Minority Business Growth Alliance was established following the 2020 civil unrest in the Twin Cities. We are motivated to build bridges across racial boundaries in business. I help. https://www.minoritybusinessgrowth.org