I wrestle all of your marketing tactics to the ground
and force them to deliver the goods.
No dollar goes wasted.
No effort unmeasured.
If it doesn't help sales, I don't allow it in your mix.
For half the cost of an FTE or 1/50th of an agency, I will run your marketing with full accountability at every stage. It's a brave new world in marketing, and it's ready to work in your favor. (At last!)
I use Unified Funnel Metrics (UFM) as my foundation. UFM is a sales and marketing operating system I co-authored to put discipline, cadence, metrics, creativity and accountability to your sales funnel.
Monthly marketing activity, optimization and reporting
Content and ad creation, optimization and reporting
Content creation, distribution and reporting
45-90 second video sales format
Deep-insight customer surveys including NPS scoring
The strategy side of what I do determines the tactics needed to drive sales. I have an "Angie's List" network of 20 partners skilled in all sales, marketing a communication tactics
Trade show events
Writing & design